The Sweet Lolita look
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Sweet Lolita, also known as Ama-Loli (甘ロリ ama rori) in Japanese, is heavily influenced by Victorian and Edwardian clothing.
Focusing on the fantasy aspects of Lolita, the Sweet Lolita style adopts the basic Lolita format and uses lighter colorus and childlike motifs in its design.
Make-up used in sweet Lolita is common throughout most Lolita styles. Pink, peach, or pearl make-up styles are highly 'sweet' and used by many Sweet Lolitas.
This look, paired with a shade of bright pink, red or sometimes flesh-pink lipstick, is commonly used as well.
Outfits consist of pastels, fruit themes (e.g., cherries or strawberries, or any type of sugary fruit), flowers (e.g., roses, jasmines, lilies, cherry blossoms)
lace, bows, animal themes (e.g., kittens, bunnies, puppies, unicorns) and ribbons to emphasize the cuteness of the design.
Popular themes in the sweet Lolita are references to Alice in Wonderland, candy, and classic fairy tales. Jewellery often reflects this fantasy theme.
Headdresses, bonnets and bows are a popular hair accessory to the sweet Lolita look. Bags and purses usually have a princess-like design and often take the
shape of fruits, crowns, hearts, stars and stuffed animals.
Examples of Sweet Lolita are available to purchase at department stores in Japan.
Examples of the 'Sweet Lolita' look are seen in the international trailer for 'Kamikaze Girls'
(下妻物語 Shimotsuma Monogatari, "Shimotsuma Story"),
film adapted from the popular light novel, and subsequent manga, Shimotsuma Monogatari.
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SHIRO and KURO LOLITA
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